Tampa Bay

Representation built by someone who's played the game.

Holsinger Sports Group negotiates contracts and builds the brands that make them worth more — pairing hard-nosed deal work with content that actually gets watched.

Start a conversation See the approach

[Position / level]

Founder's playing background — Tampa Bay roots

50M+

Aggregate content views across client & partner platforms

AG1949

Licensed FL Athlete Agent, State of Florida DBPR

Approach

Two disciplines, one team.

Negotiation

Contract work is the floor, not the ceiling. Every deal is built on film, market comps, and a clear read of leverage — no guesswork, no getting outworked at the table.

We represent a small, deliberately limited roster. That's not a constraint we work around — it's the model. Fewer clients means more hours on each one.

Brand & content

A player's value isn't just what's on the field — it's what happens when the cameras are on between snaps. We build and run the content operation most agencies bolt on as an afterthought.

That's a direct line to Burg Media, our production partner, not a freelancer network assembled per project.

Background

Tampa Bay roots. A career built on the field.

Holsinger Sports Group was founded by Jake Holsinger, a [Tampa Bay-born / hometown detail] player whose own path through the game — [college / pro playing details to confirm] — is the reason this agency exists in the first place.

Having sat on the other side of the table, the firm is built around a simple idea: most young players are undersold on and off the field, not because the talent isn't there, but because nobody around them is thinking about both halves of the business at once.

That firsthand experience shapes how HSG operates day to day — direct, local, and personally involved in every client relationship rather than handed off to a junior staffer once the ink is dry.

Based in the Tampa Bay area, close to the athletes and the market HSG serves.

Content

Content that performs.

50M+

Views, not vanity metrics

Aggregate views generated across client and partner content — built to move the needle on endorsement value, not just look good in a deck.

Editorial & masthead-grade production

Every asset — highlight cut, brand story, sponsor deliverable — comes out of the same production pipeline that built Burg Media, not a patchwork of freelancers.

50M+

That number is the whole pitch: content built by people who understand production, not just posting. It's the same team, the same standard, every time.

Backed by Burg Media

The production company behind the agency.

HSG's content operation isn't outsourced — it runs through Burg Media, a full production company, giving clients an in-house pipeline most agencies simply don't have.

Production is led by Michael Calandra, formerly of the Tampa Bay Lightning, bringing pro-sports production standards to every client deliverable.

Michael Calandra
Head of Production, Burg Media

Contact

Let's talk.

Location: Tampa Bay, FL
Email: [contact email]
Phone: [contact phone]